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Sony Cyber-shot DSC W110 7.2MP Slim Digital Camera - Silver

Sony Cyber-shot DSC W110 7.2MP Slim Digital Camera - Silver

  • Model: bm89j2bd
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  • 7.2 Mega Pixels with Super HAD CCD
  • Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom
  • Large 2.5" LCD Screen
  • BIONZ Image Processing Engine
  • ISO 3200 High Sensitivity
  • Face Detection Technology for Children and Adults
  • Smile Shutter
  • Beginner-friendly Function Guide
  • HD Slide Show with Select Music Playback

Mega Pixels.

High mega pixel cameras will allow you to capture more detail and colour in your shots. Excellent for re-framing a portion of your image and enlarging a cropped section to larger sizes whilst maintaining photographic quality.


Charge Coupled Device - the most common type of image sensor. The CCD works in the same way as the human eye and consists of hundreds of thousands of pixels that individually sense red, green and blue light.

Optical Zoom.

Get closer to your subject without any loss of resolution or clarity using the optics of the lenses.

BIONZ Image Processing Engine.

Originally designed for the Sony Digital SLR, this high speed processor works to reduce noise and maintain colour integrity.

Smile Shutter.

Smile Shutter is a function that detects a smiling face and automatically releases the shutter. In addition to ability to detect human face, the Smile Shutter function also detects eyes in the face for more accurate understanding of facial location. It is even tuned to detect human face tilted to a certain degree, allowing automatic shutter release.

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